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Thursday, November 5, 2009
Today is a big day for armchair automotive product planners as Chrysler has released its five-year plan projecting what is to come from the company through 2014.
What we've got here for you is the 15-slide product plan, describing everything from how quickly Chrysler expects the U.S. auto industry to recover to what vehicles will be refreshed or completely redesigned in the coming years.
In case you haven't yet heard, part of the plans show the Viper going out of production in 2010 but being replaced by another high-end vehicle in 2012. Personally, we're curious to see what Chrysler is creating for its 70th anniversary models, a celebration which will apparently spread across multiple nameplates.
Elsewhere in the plans, we learn that Chrysler predicts its marketshare will climb from about 6% this year to nearly 11% by 2014. Judging by the graphs on the tenth slide, that's still not taking the same slice of the U.S. market pie Chrysler had in 2007.
Chrysler's renewal includes a shift in the breakdown of the ratio among diesel, four-cylinder, six-cylinder, and eight-cylinder engines. Six-cylinder engines, Chrysler thinks, will comprise 54% of worldwide volume in 2010 but only 37% in 2014. Eight-cylinder engines are project to go from 18% in 2010 to 11% in 2014.
There's plenty more in these slides and we encourage you to check them out before posting your critique of Chrysler's future plans in the comments section below.
Thanks to: Motor Trend
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